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Stakeholder Mapping

Map power dynamics to design winning engagement strategies

The Invisible Architecture of Success

Every climate project exists in a web of relationships. Ignore this web, and even brilliant technical solutions fail.

The evidence: Projects with structured stakeholder engagement are 50% more likely to meet goals. Yet most teams skip this step, rushing to implementation. Don't make that mistake.

❌ Without Stakeholder Mapping

  • β€’ Surprise opposition derails project
  • β€’ Key influencers not engaged early
  • β€’ Community feels "done to" not "done with"
  • β€’ Misaligned expectations cause conflicts
  • β€’ Valuable local knowledge overlooked

βœ… With Stakeholder Mapping

  • β€’ Build coalitions before opposition forms
  • β€’ Tailor communication to each group
  • β€’ Co-design creates ownership
  • β€’ Navigate politics strategically
  • β€’ Unlock local expertise and networks

🧭 Interactive: Power-Interest Matrix

Place each stakeholder based on their power (ability to block/advance your project) and interest (how much they care). Different quadrants require different engagement strategies.

🎯Drag Stakeholders onto the Matrix

Tip: Click stakeholders to place them on the matrix below

Low Power, Low Interest
Low Power, High Interest
High Power, Low Interest
High Power, High Interest
Interest in Project β†’
Power / Influence β†’
πŸ“

Place stakeholders on the matrix to see engagement strategies

πŸ” How to Identify Stakeholders

Don't just list obvious groups. Use these prompts to uncover hidden stakeholders:

Authority Questions

  • β€’ Who has approval power?
  • β€’ Which agencies regulate this?
  • β€’ Who controls key resources?
  • β€’ Who can veto decisions?

Impact Questions

  • β€’ Who benefits directly?
  • β€’ Who might be negatively affected?
  • β€’ Whose behavior needs to change?
  • β€’ Who lives/works in the area?

Influence Questions

  • β€’ Who shapes public opinion?
  • β€’ Which groups can mobilize support?
  • β€’ Who has technical expertise?
  • β€’ Who connects to key networks?

Hidden Stakeholder Questions

  • β€’ Who currently provides this service?
  • β€’ Whose business model might be disrupted?
  • β€’ Which past projects faced opposition?
  • β€’ Who's absent from the table but should be here?

πŸ“š Case Study: Solar Microgrid in Rural India

The Challenge

NGO planned to install solar microgrids in 20 villages. Initial stakeholder list had 8 groups. Comprehensive mapping revealed 23 stakeholdersβ€”including informal moneylenders who saw the project as a threat to their diesel generator rentals.

The Strategy

Instead of ignoring moneylenders (high power, initially low interest), the team:

  • β€’ Offered them training as solar technicians
  • β€’ Created financing partnerships for customers
  • β€’ Turned potential blockers into partners

The Result

95% adoption rate vs. 60% industry average. Moneylenders became the project's biggest advocates, using their trusted relationships to accelerate uptake. Total timeline: 18 months instead of projected 36.

πŸ“‹ From Mapping to Action

A map is useless without a plan. For each stakeholder, document:

ElementWhat to CaptureExample
InterestsWhat do they care about?Job creation, cost savings, reputation
ConcernsWhat are they worried about?Displacement, upfront costs, technology risk
InfluenceHow can they affect outcome?Approval authority, budget control, community trust
EngagementHow/when to involve them?Monthly meetings, quarterly reports, design workshops
OwnerWho manages relationship?Project manager, community liaison, technical lead

Pro Tip: Stakeholder maps are living documents. Review quarterly and after major milestones. Power and interest shiftβ€”yesterday's ally can become tomorrow's blocker.