Stakeholder Mapping
Map power dynamics to design winning engagement strategies
Your Progress
Section 2 of 5The Invisible Architecture of Success
Every climate project exists in a web of relationships. Ignore this web, and even brilliant technical solutions fail.
The evidence: Projects with structured stakeholder engagement are 50% more likely to meet goals. Yet most teams skip this step, rushing to implementation. Don't make that mistake.
β Without Stakeholder Mapping
- β’ Surprise opposition derails project
- β’ Key influencers not engaged early
- β’ Community feels "done to" not "done with"
- β’ Misaligned expectations cause conflicts
- β’ Valuable local knowledge overlooked
β With Stakeholder Mapping
- β’ Build coalitions before opposition forms
- β’ Tailor communication to each group
- β’ Co-design creates ownership
- β’ Navigate politics strategically
- β’ Unlock local expertise and networks
π§ Interactive: Power-Interest Matrix
Place each stakeholder based on their power (ability to block/advance your project) and interest (how much they care). Different quadrants require different engagement strategies.
π―Drag Stakeholders onto the Matrix
Tip: Click stakeholders to place them on the matrix below
Place stakeholders on the matrix to see engagement strategies
π How to Identify Stakeholders
Don't just list obvious groups. Use these prompts to uncover hidden stakeholders:
Authority Questions
- β’ Who has approval power?
- β’ Which agencies regulate this?
- β’ Who controls key resources?
- β’ Who can veto decisions?
Impact Questions
- β’ Who benefits directly?
- β’ Who might be negatively affected?
- β’ Whose behavior needs to change?
- β’ Who lives/works in the area?
Influence Questions
- β’ Who shapes public opinion?
- β’ Which groups can mobilize support?
- β’ Who has technical expertise?
- β’ Who connects to key networks?
Hidden Stakeholder Questions
- β’ Who currently provides this service?
- β’ Whose business model might be disrupted?
- β’ Which past projects faced opposition?
- β’ Who's absent from the table but should be here?
π Case Study: Solar Microgrid in Rural India
The Challenge
NGO planned to install solar microgrids in 20 villages. Initial stakeholder list had 8 groups. Comprehensive mapping revealed 23 stakeholdersβincluding informal moneylenders who saw the project as a threat to their diesel generator rentals.
The Strategy
Instead of ignoring moneylenders (high power, initially low interest), the team:
- β’ Offered them training as solar technicians
- β’ Created financing partnerships for customers
- β’ Turned potential blockers into partners
The Result
95% adoption rate vs. 60% industry average. Moneylenders became the project's biggest advocates, using their trusted relationships to accelerate uptake. Total timeline: 18 months instead of projected 36.
π From Mapping to Action
A map is useless without a plan. For each stakeholder, document:
| Element | What to Capture | Example |
|---|---|---|
| Interests | What do they care about? | Job creation, cost savings, reputation |
| Concerns | What are they worried about? | Displacement, upfront costs, technology risk |
| Influence | How can they affect outcome? | Approval authority, budget control, community trust |
| Engagement | How/when to involve them? | Monthly meetings, quarterly reports, design workshops |
| Owner | Who manages relationship? | Project manager, community liaison, technical lead |
Pro Tip: Stakeholder maps are living documents. Review quarterly and after major milestones. Power and interest shiftβyesterday's ally can become tomorrow's blocker.