Introduction to Impact Measurement
The credibility crisis in carbon markets
Your Progress
Section 1 of 5The Credibility Problem
In 2023, a Guardian investigation found that over 90% of rainforest carbon credits analyzed were likely "phantom credits"—they didn't represent real emission reductions.
The Stakes
Companies paying millions for carbon credits to meet net-zero claims. If those credits don't represent real impact, it's greenwashing at scale—and actual emissions keep rising.
🎯 Interactive: Claim vs. Reality
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Project Claim
50,000 tons CO₂/year avoided
Why Measurement Matters
💰 Market Integrity
$2B+ voluntary carbon market depends on credible measurement
🎯 Climate Goals
Net-zero targets require verifiable reductions, not phantom credits