⚙️ Launch Mechanics: Mint Process

Understand allowlists, public mints, and Dutch auctions

Launch your own NFT collection from start to finish

⚙️ Launch Mechanics: Whitelist, Auction, or Fair Launch?

How you distribute your NFTs dramatically impacts success. Whitelist mints reward early community but require management. Dutch auctions find fair price but confuse buyers. Fair launches are simple but vulnerable to bots. Each mechanic has tradeoffs in fairness, speed, and technical complexity.

🎮 Interactive: Mint Mechanic Simulator

Compare three popular launch mechanics. See how each distributes NFTs, manages demand, and affects your collection's success.

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Whitelist + Public

Early access for whitelisted wallets, then public mint

2000
8000
20%
80%

Result: Balanced approach—rewards community while allowing public participation.

✅ Pros
  • Rewards community
  • Prevents bots
  • Creates FOMO
  • Guarantees for supporters
❌ Cons
  • Complex management
  • Can alienate public
  • Requires strong community
  • Snapshot logistics
Typical Timeline: 24-48h whitelist, then public until sellout

📊 Real-World Examples

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BAYC - Whitelist + Public

Pre-sale for early community (1,000 spots), then public mint. Sold out in 12 hours. Floor went 100x.

Dutch Auction Success

Started at 2 ETH, sold out at 0.5 ETH after 8 hours. Fair price discovery, no gas wars, happy buyers.

Goblintown - Fair Launch

Free mint, FCFS, no whitelist. Bots grabbed 30%, but viral hype led to floor mooning anyway. Chaos worked.

💡 Key Insight

There's no "best" mint mechanic—it depends on your goals and community. Strong pre-launch community? Whitelist rewards loyalty. Unknown project? Fair launch maximizes reach. Want optimal pricing? Dutch auction finds market rate. Most successful projects use hybrid approaches: whitelist for early supporters (20%), public for reach (80%), with bot protection built into smart contracts. The worst approach is changing mechanics last-minute—pick one, communicate clearly, and execute flawlessly.

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