Vision Components
The essential elements that make product visions powerful and effective
Your Progress
Section 3 of 5What Makes a Vision Great?
Not all visions are created equal. The best product visions share common characteristics that make them effective at guiding teams and inspiring action.
Every great vision has four key components: It must be inspiring, clear, ambitious yet achievable, and customer-focused.
The Four Pillars of Great Visions
✨ Inspiring
Great visions stir emotions and motivate action. They make people want to be part of something bigger.
- ☐Does it make people excited?
- ☐Would team members share it proudly?
- ☐Does it feel meaningful?
Tesla: "Accelerate the world's transition to sustainable energy"
🎯 Component Matcher
Match each vision example with its strongest component:
"Organize the world's information and make it universally accessible"
"Make every person's workday more productive and meaningful"
"Help 1 billion people manage their health"
"Give people the power to build community"
Balance is Key
The best visions balance all four components. Too ambitious without being clear becomes fantasy. Too clear without inspiring becomes boring. Find the sweet spot.
Key Takeaways
- •Great visions are inspiring - they make people want to be part of something meaningful.
- •Clarity is essential - anyone should understand your vision in seconds.
- •Customer focus ensures the vision serves users, not just company interests.