Communicating Vision
Share your vision effectively with teams, stakeholders, and customers
Your Progress
Section 4 of 5Vision is Nothing Without Communication
The best vision in the world is worthless if your team does not know it, believe it, and use it to make decisions. Communication is how vision becomes reality.
Different audiences need different messages. Engineers want to know what to build. Executives want to know the business impact. Customers want to know how it helps them.
Know Your Audiences
👥Internal Teams
Need to understand how their work connects to the vision
👔Stakeholders
Need to see business value and strategic fit
🙋Customers
Need to feel the emotional connection and personal benefit
💰Investors
Need to see market opportunity and growth potential
🎯 Audience Adapter Exercise
"Make personal finance accessible and understandable for everyone"
Select an audience and adapt the vision for them:
Technical implications, what to build
- →Focus on what you are building
- →Explain technical challenges
- →Connect to architecture decisions
📢 Vision Communication Tips
📖 Tell a Story
Start with a user story that illustrates the problem. Paint a picture of the future where your vision is reality. Stories stick better than statements.
Key Takeaways
- •Adapt your vision message for different audiences - one size does not fit all.
- •Use stories, visuals, and repetition to make the vision stick.
- •Connect daily work to the vision so teams see how they contribute.