Product Vision
Create a compelling vision that inspires teams and guides product decisions
Your Progress
Section 1 of 5What is a Product Vision?
A product vision is a clear, inspiring statement of the future you want to create. It describes the ultimate impact your product will have on users and the world.
Vision is not a roadmap. It does not tell you what to build next. Instead, it provides the destination that guides every product decision.
Vision vs Mission vs Strategy
🌟 Vision
The future state you want to create. Inspirational and long-term.
"Where are we going?"
🎯 Mission
What you do today to move toward the vision. Actionable and present-focused.
"What do we do?"
📋 Strategy
The approach you take to achieve your mission. Specific choices and trade-offs.
"How will we win?"
Why Vision Matters
🧭 Direction
Provides a North Star for all product decisions. Teams know where they are heading even without detailed roadmaps.
🎯 Vision vs Mission vs Strategy Quiz
Identify whether each statement is a Vision, Mission, or Strategy:
"Amazon: "To be Earth's most customer-centric company""
""We help small businesses manage their finances easily""
""Focus on mobile-first to capture emerging markets""
"Tesla: "Accelerate the world's transition to sustainable energy""
Key Takeaways
- •A product vision describes the future you want to create, not the features you will build.
- •Vision provides direction, alignment, inspiration, and focus for product teams.
- •Vision, mission, and strategy work together but serve different purposes.