Discovery & Research
Master user research and discovery techniques. Learn to conduct interviews, create personas, map journeys, and validate problems before building solutions.
Prerequisites
Complete Level 1: Product Foundations
🎯What You'll Learn
- ✓Qualitative and quantitative user research methodologies
- ✓How to conduct effective user interviews and surveys
- ✓Creating actionable user personas and journey maps
- ✓Jobs to Be Done framework for understanding customer needs
- ✓Competitive analysis and market sizing techniques
💪Skills You'll Gain
🏆Learning Outcomes
📖Interactive Modules (10)
User Research Methods
Learn user research methods through interactive exercises and real-world examples
User Interviews
Learn user interviews through interactive exercises and real-world examples
Surveys & Questionnaires
Learn surveys & questionnaires through interactive exercises and real-world examples
User Personas
Learn user personas through interactive exercises and real-world examples
Jobs to be Done
Learn jobs to be done through interactive exercises and real-world examples
Customer Journey Mapping
Learn customer journey mapping through interactive exercises and real-world examples
Market Research
Learn market research through interactive exercises and real-world examples
Competitive Analysis
Learn competitive analysis through interactive exercises and real-world examples
Problem Discovery
Learn problem discovery through interactive exercises and real-world examples
Research Synthesis
Learn research synthesis through interactive exercises and real-world examples