Writing Missions
Craft compelling mission statements step by step
Your Progress
Section 3 of 5Crafting Your Mission
Writing a great mission statement is both art and science. Follow these principles:
✓ Be Specific
Avoid vague language. "Help people" is weak; "Enable creators to monetize their passion" is strong.
✓ Be Memorable
One sentence. No jargon. Your team should be able to recite it from memory.
✓ Be Actionable
It should guide decisions. If a feature doesn't serve the mission, cut it.
📋 Mission Templates
TEMPLATE
[Verb] [audience] to [outcome]
EXAMPLE
"Empower creators to build their audience"
Best for: Simple, direct products