Mission Alignment
Ensure your mission connects at every level
Your Progress
Section 4 of 5Why Alignment Matters
A mission statement is only powerful when it's aligned across all levels of your organization. Misalignment creates confusion, wasted effort, and products that don't serve anyone well.
⚠️ Signs of Misalignment
- • Teams building features that contradict the mission
- • Metrics that don't measure mission success
- • User feedback that doesn't match mission promises
- • Company goals that pull in different directions
🔗 Alignment Layers
🏢 Company Goals
Your product mission should support the broader company mission. If the company wants to "democratize finance", your product should further that goal.
EXAMPLE
Stripe Products → Stripe Mission: "Increase the GDP of the internet"
🎯 Alignment Checker Exercise
MISSION
"Empower small businesses to grow online through simple e-commerce tools"
Does each decision align with this mission?
Add enterprise features for large corporations
Simplify the checkout process to 2 clicks
Build a complex CRM with 100+ features
Add free educational content for store owners
Focus only on offline retail POS systems