Mission Framework
The building blocks of effective product missions
Your Progress
Section 2 of 5The 4-Part Mission Framework
Every effective mission statement contains four essential components that work together to create clarity and purpose:
🎯
Purpose
What you do
👥
Audience
Who you serve
⚙️
Method
How you deliver
🌟
Impact
The outcome created
📚 Mission Components Deep Dive
🎯 Purpose
The core action or verb that defines what your product does. Strong purposes use active verbs like "empower", "connect", or "enable".
EXAMPLE
Spotify: "Unlock the potential" - Active, inspiring verb
🔧 Mission Framework Builder
Build a mission by selecting each component: