Finding Your Advantage
Discover where you can differentiate by analyzing gaps and leveraging strengths
Your Progress
Section 3 of 5The Advantage Discovery Process
Finding your competitive advantage requires systematic analysis of three areas: competitor weaknesses, market gaps, and your unique strengths. The intersection of these three is where differentiation magic happens.
🔍
Analyze Competitors
Find their blind spots and weaknesses
🎯
Identify Gaps
Discover unmet customer needs
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Leverage Strengths
Build on what you do best
🔍 Competitor Analysis Tool
Map your competitors' strengths and weaknesses to find gaps you can exploit.
Competitor A
STRENGTHS
Low price, wide distribution
WEAKNESSES
Poor UX, slow support
Competitor B
STRENGTHS
Strong brand, loyal users
WEAKNESSES
Outdated features, expensive
💡 Advantage Finder
What do customers complain about with existing solutions?
Key Principles
- •Focus on customer pain points that competitors ignore or handle poorly.
- •Your advantage should align with your unique capabilities—don't try to out-Apple Apple.
- •Look for market shifts that incumbents are slow to adapt to.