Level 3: Product Strategy
What is Product Differentiation?
Why being different beats being better in a crowded market
Your Progress
Section 1 of 5Why Different Beats Better
In competitive markets, being "better" is a losing strategy. Everyone claims to be better. What truly wins is being different—offering something customers can't get elsewhere.
❌ The "Better" Trap
Leads to feature wars, price wars, and commoditization. Everyone races to the bottom.
✅ The Differentiation Advantage
Creates unique value, builds loyalty, and allows premium pricing. You own your niche.
What is Product Differentiation?
Product differentiation is the process of distinguishing your product from competitors through unique features, design, quality, branding, or customer experience that your target market values.
"If you can't be first in a category, set up a new category you can be first in." — Al Ries