Types of Differentiation
Explore seven powerful ways to differentiate your product
Your Progress
Section 2 of 5Seven Paths to Differentiation
There's no single right way to differentiate. The key is choosing types that align with your strengths and customer needs. Most successful products combine 2-3 types for maximum defensibility.
🔍 Differentiation Type Explorer
⚙️
Feature Differentiation
Unique capabilities or functionality that competitors lack.
📌 Examples
- • Tesla Autopilot
- • iPhone Face ID
- • Notion databases
✅ Pros
- • Clear value proposition
- • Defensible with patents
⚠️ Cons
- • Can be copied eventually
- • Requires R&D investment
🧩 Combination Builder
The strongest differentiation combines multiple types. Select up to 3.
Differentiation Strength0%
Select differentiation types to build your strategy
Key Insight
The best differentiation strategies combine multiple types. Apple combines feature (innovation), quality (premium materials), experience (Apple Store), and brand (lifestyle). This multi-dimensional approach is nearly impossible to replicate.