Creating Actionable Insights
Turn patterns into clear, prioritized insights that drive decisions
Your Progress
Section 4 of 5From Patterns to Insights
Patterns describe what you found. Insights explain what it means and what to do about it.
Good insights are specific, actionable, and connected to business goals.
Insight Formula
[Who] + [Behavior/Problem] + [Context] + [Business Impact] = Insight
Quality Examples
Insight Quality Examples
INSIGHT STATEMENT
Users want better performance
PROBLEM
Too vague - no context or action
IMPROVED VERSION
8 of 10 enterprise users abandon reports that take over 30 seconds to load, suggesting we need sub-10s report generation to reduce churn
Prioritization
Prioritizing Insights
| Insight | Impact | Effort | Priority |
|---|---|---|---|
| Enterprise users need SSO | High | Medium | P0 |
| Mobile app performance slow | High | High | P1 |
| Export feature is hidden | Medium | Low | P1 |
| Dark mode requested | Low | Medium | P2 |
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Less is More
Better to have 5 strong, actionable insights than 50 observations. Focus on what actually drives decisions and product changes.
Key Takeaways
- •Insights include who, what, context, and business impact - not just observations.
- •Prioritize insights by impact and effort to focus on what matters most.
- •Aim for 5-10 strong insights rather than exhaustive lists.