Positioning Examples
Learn from real-world examples of brilliant market positioning
Your Progress
Section 5 of 5Learning from the Best
The best way to understand positioning is to study companies that have done it exceptionally well. Look beyond what they say—examine how they created mental real estate in their customers' minds.
What to Look For:
- • Who do they target (and who do they exclude)?
- • What category do they claim or create?
- • What is their unique angle?
- • Who are they positioning against?
📊 Positioning Patterns
🆕 Category Creation
Create a new category where you are the leader by default.
Examples: Salesforce (cloud CRM), HubSpot (inbound marketing), Figma (collaborative design)
🔍 Positioning Analyzer
Positioning
"Premium technology that "just works" for creative and discerning consumers"
Target
Creative professionals and premium consumers
Category
Consumer electronics
Differentiator
Seamless ecosystem, design excellence, and privacy
💡 Analysis
Apple positions on experience and integration, not specs. They own "premium simplicity" in tech.
Key Takeaways
- •Great positioning often creates a new category rather than competing in an existing one.
- •Study how successful companies position against behaviors, not just competitors.
- •The best positioning makes the choice obvious for your target customer.
🎉 Module Complete!
You've learned the fundamentals of market positioning, including frameworks, competitive analysis, and crafting positioning statements.