Competitive Landscape
Map your competitors and find your unique space in the market
Your Progress
Section 3 of 5Mapping Your Competition
Understanding your competitive landscape is essential for positioning. You need to know not just who your competitors are, but how customers perceive them.
Direct Competitors
Products that solve the same problem in a similar way
Indirect Competitors
Different solutions to the same underlying problem
Finding White Space
White space is the unoccupied territory where no competitor has established a strong position. Finding white space helps you avoid direct competition.
Underserved Segments
Customer groups competitors ignore
Unmet Needs
Jobs customers still struggle with
New Combinations
Unique feature combinations
📊 Perceptual Map Builder
High Price →↑ High Quality
Your Product
Competitor A
Competitor B
Competitor C
Drag products to position them on the map
🔍 White Space Finder
Click cells to toggle. Find where you're uniquely positioned.
| Criteria | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Enterprise features | ||||
| Self-service pricing | ||||
| API integrations | ||||
| Mobile-first design | ||||
| 24/7 support |
Key Takeaways
- •Map both direct and indirect competitors to understand the full landscape.
- •Perceptual maps visualize where competitors stand on key dimensions.
- •White space opportunities exist in underserved segments and unmet needs.