Analyzing Your Competitors
Deep dive into competitor strengths, weaknesses, and strategies
Your Progress
Section 3 of 5What to Analyze
Once you have identified your competitors, analyze them systematically. Look at what they do well, where they fall short, and how they position themselves.
Go beyond surface-level research. Sign up for competitor products, read their customer reviews, and understand their business model.
Areas to Analyze
Product
- • Features and functionality
- • User experience and design
- • Technology stack
- • Performance and reliability
Go-to-Market
- • Pricing and packaging
- • Sales channels
- • Marketing strategy
- • Customer acquisition cost
Company
- • Funding and financials
- • Team size and roles
- • Company culture
- • Growth trajectory
SWOT Framework
SWOT Analysis Builder
💪Strengths
- +Strong brand recognition
- +Large customer base
- +Extensive resources
- +Mature product
⚠️Weaknesses
- –Slow to innovate
- –Complex pricing
- –Legacy tech stack
- –Bureaucratic
🚀Opportunities
- →Enterprise expansion
- →International markets
- →Platform play
- →Ecosystem growth
⚡Threats
- !Nimble startups
- !Changing user needs
- !New technology
- !Regulatory challenges
How to use SWOT: Identify patterns across competitors. Look for common weaknesses you can exploit and strengths you need to match or avoid competing against.
Feature Comparison
Feature Comparison Matrix
| Feature | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Task Management | ✓ | ✓ | ✓ | – |
| Team Collaboration | ✓ | ✓ | – | – |
| Time Tracking | ✓ | – | ✓ | ✓ |
| Reporting | ✓ | ✓ | ✓ | – |
| Mobile App | – | ✓ | ✓ | ✓ |
Features you have that most competitors lack
Common features you are missing
Analyze Like a Customer
The best competitive insights come from using competitor products yourself. Sign up, go through onboarding, and experience what your customers would experience if they chose a competitor.
Key Takeaways
- •Use SWOT analysis to understand strengths, weaknesses, opportunities, and threats for each competitor.
- •Build feature comparison matrices to identify your advantages and gaps.
- •Analyze product, go-to-market strategy, and company fundamentals—not just features.
- •Actually use competitor products to gain firsthand insights into their user experience.