Product Strategy Framework
Learn how to build and execute winning product strategies
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Section 5 of 5Real-World Strategy Examples
Learn from the strategies of successful companies. Analyze how they defined their market, created value, built competitive advantages, and set ambitious goals.
Netflix
Streaming"From DVD rentals to streaming dominance through content ownership"
Market
Global entertainment consumers seeking on-demand content
Value
Unlimited streaming of personalized content library
Advantage
Original content, recommendation algorithm, global infrastructure
Goal
Become the primary entertainment destination worldwide
Key Strategic Moves:
- Shifted from licensing to original content
- Invested $17B+ annually in content
- Personalization at scale with AI
- Global expansion to 190+ countries
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