Introduction Stage
Launching new products and building initial market presence
Your Progress
Section 2 of 5Navigating the Introduction Stage
The introduction stage is where products are launched to the market. It's characterized by high costs, low sales, and the challenge of building awareness in a market that may not even know it needs your solution. Success here sets the foundation for future growth.
💰 Financial Profile
- • Negative or low profitability
- • High R&D costs
- • Heavy marketing spend
- • Low sales volume
👥 Customer Profile
- • Innovators & early adopters
- • High tolerance for risk
- • Willing to pay premium
- • Provide valuable feedback
🏆 Competition
- • Few or no competitors
- • Market education needed
- • Category creation
- • First-mover advantage
Build Your Introduction Strategy
Drag strategies to the appropriate category (correct placements turn green):
Available Strategies (drag to categories below)
Product Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategy
Common Challenges & Solutions
Click each challenge to see severity, impact, and mitigation strategies:
High Development Costs
Significant R&D investment without revenue to offset
Impact
Cash flow pressure, need for external funding
Mitigation Strategies
- • Seek investor funding
- • Bootstrap carefully
- • MVP approach
- • Pre-sales/crowdfunding
Low Market Awareness
Target audience doesn't know the product exists
Production Inefficiencies
Small scale production leads to higher per-unit costs
Product-Market Fit Uncertainty
Unclear if product truly solves user problems
Limited Distribution Channels
Difficulty accessing established distribution networks
Key Takeaways
- •Introduction stage requires heavy investment in product and market education
- •Focus on early adopters who are willing to take risks on new solutions
- •Expect negative profitability while building market awareness
- •Strategy mix varies: premium vs. penetration pricing, selective vs. broad distribution