Finding Opportunities
Turn pain points into actionable improvements
Your Progress
Section 5 of 5From Pain Points to Opportunities
Once you identify pain points, flip them into opportunities: "How can we fix this?"
Every pain point is a chance to improve the customer experience and your business metrics.
Journey mapping is not about making pretty diagrams. It is about finding specific actions to take.
Generate Opportunities
Opportunity Generator
Turn pain points into actionable opportunities to improve the journey.
Or try an example:
4 Types of Opportunities
1. Quick Wins
Low effort, high impact. Fix these immediately.
Example: Add pricing link to navigation (1 hour, massive impact)
2. Strategic Improvements
High effort, high impact. Prioritize these.
Example: Redesign onboarding flow (2 weeks, reduces drop-off)
3. Fill-Ins
Low effort, low impact. Do when you have time.
Example: Improve tooltip copy (1 hour, minor improvement)
4. Thankless Tasks
High effort, low impact. Avoid or delegate.
Example: Build feature only 1 customer asked for (1 month, no impact)
Measure Impact
Before/After Journey Comparison
See the impact of implementing opportunities.
Awareness
⚠ Cannot find pricing
Consideration
⚠ Feature comparison unclear
Decision
⚠ Sign up has 15 fields
Experience
⚠ Users get stuck, never activate
Loyalty
⚠ High churn, no referrals
How to Implement Opportunities
List All Opportunities
For each pain point, brainstorm 2-3 ways to fix it. Write them all down.
Score by Effort and Impact
Rate each: effort (1-5), impact (1-5). Focus on high impact, low effort.
Pick 3 to Start
Do not try to fix everything at once. Choose 3 opportunities. Execute them. Measure results.
Assign Owners
Every opportunity needs an owner responsible for implementation. No owner = nothing happens.
Set Success Metrics
Define how you will measure success. If sign ups are the problem, track sign up rate before and after.
Test and Iterate
Launch, measure impact, refine. Then repeat with the next 3 opportunities.
Align Your Team Around Opportunities
Journey maps only work if your team acts on them. Here is how to get everyone aligned:
Share the Full Journey Map
Present it to the entire company. Make sure everyone sees the customer perspective.
Prioritize as a Team
Let everyone vote on which opportunities matter most. Buy-in increases when people have input.
Update Regularly
Journey maps are living documents. Update them quarterly as you implement improvements and learn more.
Journey Mapping Is About Action
A journey map sitting in a deck is useless. The value comes from implementing opportunities, measuring results, and continuously improving the experience.
Key Takeaways
- •Turn every pain point into opportunities: "How can we fix this?"
- •4 types: quick wins (do first), strategic improvements (high priority), fill-ins (when time), thankless tasks (avoid).
- •Pick 3 opportunities, assign owners, set metrics, test and iterate.
- •Share maps with your team, prioritize together, update regularly.
- •Journey mapping is about taking action, not making pretty diagrams.