The 9 Building Blocks
Master each component of the Business Model Canvas
Your Progress
Section 2 of 5Understanding the Blocks
The BMC divides into two sides: the right side focuses on value and customers (emotional), while the left side focuses on efficiency and infrastructure (logical). The value proposition sits at the center, bridging both.
Right Side: Value & Customers
Customer Segments, Value Props, Channels, Customer Relationships, Revenue Streams
Left Side: Infrastructure & Efficiency
Key Resources, Key Activities, Key Partnerships, Cost Structure
🔍 Deep Dive: The 9 Building Blocks
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Customer Segments
"For whom are we creating value?"
Types
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Example
Netflix targets entertainment seekers globally (mass market) but personalizes content for each user segment.
🧩 Block Relationships
Which block should directly influence your Channels decision?
Key Takeaways
- •The canvas has 9 interconnected blocks that tell your complete business story.
- •Right side = customers & value; Left side = operations & costs.
- •Each block answers a specific strategic question about your business.