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Simulation Environments

Agent Marketplaces

Understand emerging marketplaces for agent capabilities and services

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The Emerging Agent Economy

Agent marketplaces are the app stores of the AI era. Just as mobile apps created a $200B economy, agent marketplaces will enable developers to build, distribute, and monetize specialized agents. We're in the early days - like 2008 for mobile apps.

Interactive: Marketplace Models

Explore different marketplace approaches:

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Plugin Store
ChatGPT Plugin Store, Zapier
Revenue Model
Rev share: 70/30
Quality Control
Platform curated

Centralized marketplace. Platform approves each agent. Users discover through store. Platform handles payments. Easy discovery, high trust.

Why Marketplaces Matter

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Discovery: Users find agents for specific tasks. No need to build from scratch.
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Distribution: Developers reach millions without sales teams or marketing budgets.
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Trust: Ratings, reviews, and verification build confidence in agent quality.
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Monetization: Developers earn from their work. Sustainable agent ecosystem.
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Specialization: Focus on narrow capabilities. Compose agents for complex tasks.

Current State (2025)

OpenAI's GPT Store has 3M+ custom GPTs. Most are free, few monetize. ChatGPT plugins launched then shut down (too rigid). Zapier and Make.com have agent marketplaces for workflow automation. Enterprise platforms (Salesforce, ServiceNow) building private agent stores.

The market is forming but not mature. No dominant standard. Payment models unclear. Quality varies wildly. Discovery is poor. But momentum is building - every major platform is launching agent capabilities.

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The Opportunity

Mobile app stores created 5M+ developer jobs and $200B in revenue. Agent marketplaces could be 10x bigger - agents handle higher-value tasks (customer service, data analysis, coding). Early movers will define standards. Build agents now, distribution will follow. The next Uber or Airbnb might be an agent marketplace for specific domains.